With NBA on deck, Apple’s sports strategy comes into focus

With NBA on deck, Apple’s sports strategy comes into focus

Apple’s 10-year (at minimal), $2.5 billion deal to stream Main League Soccer video games is totally different and doubtlessly groundbreaking. It may very well be an element for the NBA’s subsequent broadcast deal, which is up in 2025. It may very well be a landmark second in how we watch sports activities and the way leagues develop within the altering digital atmosphere.

It additionally may very well be a dud.

MLS, now 29 years outdated, has had a powerful run, making a league and making its in-stadium experiences distinctive, nevertheless it has didn’t change into must-see TV. And this deal may make it more and more irrelevant if its pitch to tech savvy, youthful followers doesn’t see them flocking to its new manner of presenting video games.

We first talked about the opportunity of an Apple-MLS settlement on this publication in late January. Now, it’s right here, and it may change the panorama of sports activities media. To grasp all of the methods it may, Sports activities+ spoke to TV {and professional} league executives, in addition to brokers, in regards to the long-term settlement and what it may imply for the way forward for dwell sports activities with an eye fixed on the NBA’s rights which are up in the midst of this decade.

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