Why Derek Jeter was chosen to be a pitchman for Jeep

Why Derek Jeter was chosen to be a pitchman for Jeep

Derek and Hannah Jeter live the 4×4 life.

The celebrity couple have entered a partnership with Jeep to be the faces of its lineup of Wagoneer and Grand Wagoneer SUVs.

The Jeters and their three kids shall be featured in a sequence of commercials for the posh SUVs that kicked off throughout recreation one of many World Sequence.

Olivier Francois, chief international advertising officer for Jeep father or mother Stellantis, stated the Kalamazoo-raised Jeter’s ties to Michigan assist make him an genuine match for the model.

Francois stated that a number of days after his identify got here up as a risk for the marketing campaign, he was caught with a damaged arm in an ER ready room in Florida watching TV and the Jeter documentary “The Captain” got here on, and he watched the entire thing, which helped to seal the deal.

Francois additionally highlighted Jeter having a connection to the army like Jeep, his dad and mom having met whereas stationed in Germany serving within the US Military.

Olivier Francois, chief international advertising officer for Jeep father or mother Stellantis, stated Derek Jeter’s ties to Michigan assist make him an genuine match for the model.Jeep

The Jeters and their three kids shall be featured in a sequence of commercials for the posh SUVs.Jeep

The preliminary sequence of commercials make a number of references to Jeter’s storied baseball profession.

One highlights the second row “captain’s” chairs accessible within the Wagoneers, and one other exhibits him flipping a set of keys, a callback to a well-known play Jeter made for the Yankees in the course of the 2001 American League Division Sequence in opposition to Oakland.

The preliminary sequence of commercials make a number of references to Jeter’s storied baseball profession.Jeep

Launching the business throughout a World Sequence that includes the Houston Astros turned out to be auspicious, as Texas has been the most important marketplace for the Wagoneer because it went on sale final 12 months.

New York additionally occurs to be Jeep’s largest market within the US, which Jeep’s North American boss, Jim Morrison, stated “definitely helped” with the choice to signal Jeter to a multi-year contract. 

About Muji Sakawari

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