What It’s Really Like to Be … a Viral Beauty Content Creator on TikTok

What It’s Really Like to Be … a Viral Beauty Content Creator on TikTok

Identify: Stephanie Valentine a.okay.a. GlamzillaLocation: Toronto, CanadaCareer: Magnificence Content material Creator

PEOPLE: The place did the identify Glamzilla come from?Once I was 15, I must prepare for varsity however we solely had one mirror and it was within the washroom. I’ve 5 siblings, so whereas they had been preparing I might go in between every of them and try to end my make-up. I might be working late and my mother would say, “Stephanie, cease being such a glamzilla!” The identify caught and I have been utilizing it ever since.

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What had been you doing earlier than you determined to turn into a creator full time?I truly went to police college. I am Asian so my mother was like, “You are both going to be a health care provider, nurse, lawyer or policeman.” I selected police college and I graduated with honors.

At school, the ladies would say, “Are you conscious this is not vogue class?” I used to be mortified. I ought to’ve been in vogue class! Police college took two years to complete and as soon as I began working within the discipline as a courtroom clerk, I wasn’t glad. The happiest a part of my day was matching my lipstick to my patterned pants, which was the one trendy merchandise I used to be allowed to put on. I might placed on MAC lipstick and share it on-line as my lipstick of the day. I have been principally doing that ever since. Although police college wasn’t for me, it was nonetheless probably the most wonderful studying expertise of my life. It made me recognize people, and perceive group.

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What made you resolve to stop and the way did you resolve to create content material after that?I used to be working and feeling sad, however nonetheless posting my seems on Instagram. Someday, I used to be at work and my boss spilled espresso on the ground — then informed me to wash it up. That second was the final straw. I known as my boyfriend crying and informed him I used to be going to stop. He requested me what I used to be going to do and I informed him I used to be going to be “an Instagrammer,” and I’ve by no means regarded again. It has been formally seven years.

Once I stop my job, my boss laughed at me. She mentioned, “So that you’re quitting your job to publish on-line and turn into a make-up artist?” My household additionally did not get it on the time. As a lot as I might like to let you know that I felt supported, I did not. I had every part stacked towards me. I used to be kicked out of my home at 16. I needed to stay with my boyfriend’s household as a result of my household disowned me. It was a tough time.

My boyfriend Byron informed me to not fear. He mentioned that we might concentrate on me and my dream whereas he labored his $20-an-hour job. Then, once I made it, it might be his flip to observe his desires. I’m so glad to say that Byron lastly stop his job this yr, and it is all about him now that my dream has come true.

Are you able to stroll me by means of your first yr as a content material creator? Once I first bought began, Instagram was actually widespread. It was the Insta-filter and cut-crease period. I wasn’t doing full protection make-up on the time, so I did not really feel like I slot in however I at all times caught to what I favored and believed in. The primary yr was the toughest. I purchased make-up as a substitute of paying my hire or groceries as a result of I felt prefer it fed me extra. I knew it was going to do extra for me than the rest, so I caught to it. There was by no means a Plan B, there was solely Glamzilla. I used to be decided to make it work.

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What was your recreation plan? I made a decision that I used to be going to be every part I did not see within the magnificence group on the time. Most individuals had been posting something simply to make a fast buck. If I used to be going to publish a video, I used to be going to be trustworthy with the intention of including worth to the group. I needed to be that one that I actually wanted at the moment.

When did you first begin seeing it financially repay for you? I did it at no cost for about 5 years. For the final 10 years, I’ve posted each single day. It was by no means concerning the cash for me. It was about me freaking out about how a lot I beloved a brand new lipstick as a result of I discovered peace in it. It is my true ardour. I nonetheless freak out over lipstick to today.

What did you do to have spending cash whilst you had been creating content material for these first 5 years? My boyfriend Byron labored 12 hours a day, six days per week. That is how we paid for our hire, meals and make-up palettes.

Stephanie Valentine, Glamzilla

All of us want a Byron in our life.I do know. I am glad he lastly will get to refresh and discover his ardour now. He is my different half. I would not be something if our paths by no means crossed on the proper time.

What made you make the bounce to TikTok?My pal from Maybelline mentioned my content material was wonderful, however it was meant for TikTok. I attempted it and my first video went viral on Dec. 23, 2020. I used to be doing one-minute make-up evaluations for 10 years, so I felt just like the platform was made for me. The pandemic made TikTok much more widespread, so it was nice timing.

As soon as your first video went viral, did you are feeling strain to maintain pumping out viral movies? I publish organically. The loopy half is that I posted my first one at 1 o’clock within the morning as a result of that is once I was creating content material. I do not attempt to be strategic. I actually simply publish once I really feel prefer it and I solely publish issues that I actually love. My movies had been getting tons of views as a result of there was no one doing a one-minute evaluate. It was all about make-up transitions on the time, so I used to be capable of are available in with one thing completely different.

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As one of many prime magnificence creators on the app proper now, are you able to stroll me by means of a mean day? I get up when my physique needs me to get up, or when the mailman buzzes my door. We have turn into finest associates and he will get a pleasant Christmas present yearly as a result of he has to ship all of my PR packages. As soon as I type what I will try to what I will add to my donation pile, I get proper into it. I generally movie as much as 30 movies a day, however solely the perfect of the perfect make it to TikTok that week. I might say half of my evaluations are from PR and the opposite half are merchandise I purchase. I am at all times actively on the lookout for what’s new and fascinating. I additionally write again to each single DM I get. If somebody takes the time to jot down to you, it means loads.

My donation pile will ultimately go towards the Glamzilla Vacation Magnificence Drive I host yearly. I create baggage of the perfect magnificence merchandise I’ve after which my followers come to fulfill me to purchase a bag from me. Then, I donate that cash to the Pink Door Household Shelter in Toronto.

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Once I was 16, the Pink Door Household Shelter helped me. I used to be staying at that shelter with my household, and I will always remember it as a result of I bear in mind feeling so unhappy. There was a lady there who informed me to not fear as a result of at some point I might do nice issues. She was such a phenomenal lady and her phrases stayed with me. Now that I am on this place in life, I make giving again a precedence. Many influencers select to donate their make-up, which is nice, however in relation to bigger causes, what individuals really want is meals, clothes and shelter. I needed to transform all that make-up into money so individuals should buy child components and issues they really want.

Stephanie Valentine, Glamzilla

You’ve got opened up about being a curvy lady within the magnificence house and the way it can really feel isolating. Are you able to discuss what you’ve got discovered from being so open and susceptible about it?It took me perpetually. It has been a tricky journey, however a phenomenal one at that. Once I began, there was nobody that regarded like me. There have been additionally no plus-size girls on the model journeys I might be on, and I felt a lot strain to be “bikini-body prepared” and contour like loopy. On a current journey, I knew I might be surrounded by individuals in bathing fits and exquisite garments and I noticed I had two selections: keep in my room and be unhappy or take up this house I by no means had earlier than whereas I used to be attempting to turn into a magnificence content material creator.

Now, I really feel empowered as a result of I made a decision to take up house as an Asian, curvy lady. That is the brand new technology of magnificence, and I am part of it now. That is me, and I hope I encourage others to do the identical.

With so many celebrities popping out with manufacturers as of late, which model do you suppose is completely definitely worth the hype proper now? There are two: Rihanna’s Fenty Magnificence and Selena Gomez’s Uncommon Magnificence. Each are profitable as a result of they align with the superstar behind it. There is a story to every model, and so they’re additionally actually inclusive. They’re positively main the brand new technology of magnificence.

Have you ever had any superstar encounters which have left you completely starstruck?Rihanna. Rihanna knew who I used to be when she noticed me. She mentioned she watched my movies and loves them. That was wonderful!

What’s the perfect recommendation you can provide to somebody who feels intimidated to turn into a magnificence content material creator?Observe your ardour and lead with kindness. Be trustworthy, susceptible and constant. Most significantly, take up the house you deserve and be your self. One thing I at all times say is keep fierce and be unapologetically you. I’ve mentioned that for the reason that first day I began, and it means much more to me now.

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