Watch Shawn Mendes Cover Bruce Springsteen’s ‘Dancing in the Dark’ for New Tommy Hilfiger Campaign

Watch Shawn Mendes Cover Bruce Springsteen’s ‘Dancing in the Dark’ for New Tommy Hilfiger Campaign

Shawn Mendes wasn’t “Born in the usA.,” however his newest efficiency would possibly persuade you in any other case. 

In a promotional video for the brand new Tommy Hilfiger “Classics Reborn” trend marketing campaign, the 23-year-old Canadian singer-songwriter carried out an brisk cowl of Bruce Springsteen’s 1984 hit “Dancing within the Darkish.”

Get push notifications with information, options and extra. + Observe Following You will get the newest updates on this subject in your browser notifications.

Donning the model’s underwear and iconic brief sleeve polo shirts all through the video, Mendes belts out the Born in the usA. album observe whereas shredding on acoustic guitar. At one level within the clip, he is seen sporting a white high and blue denims with a purple, white, and blue bandana hanging out of his again pocket in a reference to Springsteen’s signature album cowl picture.

“I stand up within the evenin’ / And I ain’t acquired nothin’ to say / I come house within the mornin’ / I’m going to mattress feelin’ the identical method / I ain’t nothin’ however drained / Man, I am simply drained and uninterested in myself / Hey there, child, I might use just a bit assist,” sings Mendes within the business, which additionally finds the “When You are Gone” performer operating shirtless by means of a subject.

“You possibly can’t begin a hearth / You possibly can’t begin a hearth with no spark / This gun’s for rent / Even when we’re simply dancin’ at nighttime.”

Final week, Tommy Hilfiger launched its “Classics Reborn” Summer season 2022 world marketing campaign, photographed by Craig McDean, and tapped Mendes to mannequin the 1985 Program assortment. 

shawn mendes

Posing in a barren subject, he donned traditional, horny Americana seems to be together with half-buttoned tee shirts and low-rise denims revealing the waistband of his Tommy Hilfiger underwear. In a single picture, he even revealed his toned abs as he was photographed dressing.

The marketing campaign, which launched Could 16, is the primary initiative part of Mendes and the model’s “Play it Ahead” sustainable partnership.

“I’ve all the time been impressed by Tommy and the enduring model he constructed, and I am excited to share our journey along with my followers,” Mendes, 23, stated in a press launch. “Everybody has a job to play in making a extra sustainable future and I am impressed to see what we will obtain.” 

RELATED: Shawn Mendes Says He is ‘Afraid’ Folks Will ‘Turn into Bored’ with Him in Susceptible Social Media Observe

shawn mendes

We will additionally count on extra seems to be from the “Mercy” singer all through the collaboration. For his upcoming Marvel: The World Tour, Mendes will put on sustainable, custom-made Tommy Hilfiger items whereas the model plans to donate $1 million to “offset the environmental influence of the tour.”

The 2 will even co-design a Spring 2023 capsule assortment, which is able to encompass “reimagine[d] timeless fashion” and “recycled and new materials improvements”.

By no means miss a narrative — join PEOPLE’s free weekly e-newsletter to get the most important information of the week delivered to your inbox each Friday.

shawn mendes

“Shawn’s not solely a multitalented musician — he additionally represents a brand new era of Future Makers who perceive the necessity for motion,” Tommy Hilfiger said in a press launch. “By becoming a member of forces with Shawn to study, share and innovate, we will construct upon what we have already achieved and take our sustainability journey to the following degree.” 

Mendes added: “I sit up for studying from one another, exploring how artistic reimagination can have a optimistic impact on the style trade, and sharing what dwelling extra sustainably means to me.”

About Muji Sakawari

Check Also

Taylor Swift finally speaks out about ‘Shake It Off’ copyright lawsuit

Taylor Swift finally speaks out about ‘Shake It Off’ copyright lawsuit

It appears to be like like Taylor Swift may not have the ability to shake this off. The 11-time Grammy Award winner lastly addressed the 2017 copyright lawsuit which accuses [...]