Aerie is reminding us of our interior energy with a brand new star-studded marketing campaign.
The life-style and intimates model is launching a brand new candid marketing campaign in August known as We Are REAL that spotlights an A-list Aerie crew with inspiring tales. To kick off the brand new empowering marketing campaign, the model launched a group of comfy shapewear immediately known as SMOOTHEZ by Aerie.
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Launching August 8, We Are REAL options Selma Blair, Kelsea Ballerini, Alexandra Daddario, Danielle Brooks and extra. The imagery captures the celebrities in beautiful black-and-white pictures alongside inspiring messages pulled from every of their social media platforms.
From Brooks’ self-affirming messages and Daddario’s highly effective feminism to Blair’s open gratitude for the MS group (the star was recognized with a number of sclerosis in 2018), We Are REAL is all about embracing your reality and empowering your group.
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Aerie marketing campaign for SMOOTHEZ By Aerie
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Aerie’s different fall launch, the SMOOTHEZ by Aerie assortment, which is offered in Aerie shops and on aerie.com now, speaks to the marketing campaign’s message with a colourful number of first-layer bras, underwear, leggings, pants, shorts and tops that encourage confidence with their light-weight, “second pores and skin” match, as famous in a press launch. Included within the assortment is Aerie’s new BRA-ish, an undergarment that includes “floating cups that mould and transfer as your physique modifications.”
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Brooks, Ballerini and Daddario additionally mannequin items from the brand new assortment — The Shade Purple star in a black set and denim prime, the “HEARTFIRST” singer in a neon two-piece and the Baywatch actress sporting camo bottoms and a military inexperienced sports activities bra.
Aerie marketing campaign for SMOOTHEZ By Aerie Aerie marketing campaign for SMOOTHEZ By Aerie Left: Credit score: Courtesy Aerie Proper: Credit score: Courtesy Aerie
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Aerie continues to pioneer the trade with honest celeb campaigns.
In 2020, the model named Girl Fowl actress Beanie Feldstein an Aerie #REAL Position Mannequin to advocate for Aerie’s self-love branding. She was additionally joined by stars like Lana Condor, Aly Raisman and Ali Stroker.
“What my mother confirmed me rising up actually performs into the Aerie message of carrying what makes you are feeling good and what makes you are feeling comfy,” she advised PEOPLE whereas talking on her mother’s limitless model.
“Trying on the image of everybody, I simply really feel so impressed by these girls. It is such a good looking group of ladies, each in how stunning they appear within the garments, however largely who they’re and what they’re doing on the earth,” she mentioned on the unretouched Aerie #REAL Position Mannequin advert marketing campaign, including that it was a “large honor.”