Katy Perry Talks About Buying Back Her Footwear Brand: ‘It’s Time to Swing Bigger’

Katy Perry Talks About Buying Back Her Footwear Brand: ‘It’s Time to Swing Bigger’

Katy Perry not too long ago pulled off the final word vogue trade flex.

The celebrity singer and American Idol decide, who can be fronting her personal Las Vegas residency proper now, purchased again the whole thing of her Katy Perry Collections footwear label from International Manufacturers Group — entering into the position of CEO. The road, which first debuted in 2017, is celebrating a relaunch with Perry on the helm — and the brand new spring/summer time 2022 assortment reveals she’s simply getting began.

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With full possession of Katy Perry Collections, the star says it is “time to swing more durable, greater and higher” with footwear designs because the model hits its five-year mark.

“I am excited to take it to the subsequent stage,” Perry tells PEOPLE on this week’s problem, noting that the relaunch assortment offers “actual character for the worth level.” The road options every thing from gingham pumps to jelly sandals (her favourite for playdates) priced from $39 to $129.

Katy Perry marketing campaign photos

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Perry says that she continues to search out design inspiration from “throughout.”

“I get the chance as a musician to journey the world and see all of the completely different locations on the earth, and folks and cultures and textiles and issues — and I am only a sponge,” she tells PEOPLE. “I am an absorber and an observer. And in my music, I do the identical factor. And I wrap up every thing I soak up and a product comes out of it. It is both a tune or a shoe.”

The star provides that from a younger age, she knew vogue can be a part of her future.

“Everybody all the time asks me, ‘What would you be in case you weren’t a pop star?’ and I am all the time like, ‘Nicely, I’d’ve labored in vogue in some capability.’ And I am doing that now.”

Katy Perry marketing campaign photos

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On this week’s problem of PEOPLE, Perry additionally displays on her fearless vogue selections over the previous decade.

“In relation to dressing up, I all the time take the highway much less traveled,” she tells PEOPLE. “I used to be born with a fearlessness that put wind in my sails with vogue. To start with [of my career], every thing was on a shoestring finances. I received a variety of my stuff on Etsy. It was a mishmash of artful and kooky items that nobody else had. The style world did not take me critically. However I feel it is develop into extra playful up to now few years.”

For extra on Perry’s model evolution and CEO boss strikes, choose up the brand new problem of PEOPLE, on stands all over the place, Friday.

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