Jennifer Lopez has some massive information to share. Nicely, some extra massive information. Per week after her shock Las Vegas marriage ceremony to Ben Affleck, 49, on July 16, the newlywed and birthday woman (she turns 53 at this time, July 24) is increasing her enterprise empire with the launch of JLo Physique by JLo Magnificence, and he or she’s celebrating with a marketing campaign that includes a photograph of her within the nude, in addition to a shot centered on one in all her most well-known property.
“We have already got some superb merchandise concentrating on tightening and firming for the face, so a product for the physique that addressed those self same points was a pure subsequent step for us,” Lopez tells PEOPLE of the road’s debut product: JLo Physique by JLo Magnificence Agency + Flaunt Focused Booty Balm, $65, in an interview in the future earlier than she grew to become Mrs. Affleck. “It was additionally the physique half that our customers needed a focused remedy for, they usually could not discover it in the marketplace.”
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Lopez says this product is one thing she’s been enthusiastic about her “complete life,” having grown up watching her mom’s wrestle with cellulite and feeling annoyed by the dearth of options. “I keep in mind her wishing that there was some magic method that was simply going to make it disappear,” she says. “And the reality is, we all know that does not exist.”
Jennifer Lopez; JLO Physique
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However what does exist is the JLo Magnificence workforce of scientists and chemists who have been in a position to create a product that delivers noticeable outcomes, she says. “Working with scientists, now we have discovered that it actually does enhance the looks of the pores and skin,” she says of the method which incorporates pink pepperslim to fade the look of stretch marks, guarana seed extract to clean, caffeine to tighten, peptides to spice up collagen manufacturing and highly effective hydrators like squalene, shea butter and hyaluronic acid. “We’re not simply taking a random cream and slapping my identify on it,” she says. “It really works.”
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Lopez says the Booty Balm may give you a extra toned-looking derriere (you can even apply it to your arms, waist and thighs). She hopes that her foray into physique merchandise will assist make caring for your pores and skin from the neck down a necessary a part of your each day magnificence and wellness routine.
“Lots of people spend money on skincare for his or her face, however they do not spend money on self-care and skincare for his or her physique,” she says. “I do not essentially imply spending cash, however as an alternative taking time to cleanse, moisturize, use serums and masks. I wish to normalize caring for your self. It is not a egocentric factor. It is a nourishing factor. If you cannot care for your self, you definitely can not care for anyone else.”
Jennifer Lopez; JLO Physique Jennifer Lopez; JLO Physique Left: Credit score: Raymond Meier Proper: Credit score: Raymond Meier
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In accordance with Lopez, self-care results in confidence. “I really feel most assured once I’m getting my sleep, working towards my affirmations and doing my skincare, health and consuming routines. Once I’m out of rhythm, I am not myself.” She says it is similar to prepping for a efficiency. “The extra rehearsal I get, the extra constant I am in rehearsal, the extra assured I’m once I get on stage.”
Whether or not that confidence is on show throughout the halftime present on the Tremendous Bowl or whereas strolling the Versace runway in a model of the gown (an expertise she says was “a very assured physique magnificence second”), Lopez continues to wow the world together with her ageless magnificence.
RELATED: Jennifer Lopez Closes the Versace Present in a Extra Bare Model of Her Iconic 2000 Grammys Gown
“‘Magnificence has no expiration date’ was all the time my private mantra as a result of I am in a enterprise the place youth is glorified and folks attempt to write, particularly ladies, off at a sure time,” she says. “It is like, ‘Oh, you are accomplished no extra films for you. We do not need your music anymore.’ Rising up, I seemed as much as individuals like Diana Ross and Cher and Tina Turner, they usually have been of their 50s they usually have been lovely and virtually coming into their very own at the moment.”
She would additionally prefer to do away with a sure phrase. “I consider you may appear and feel superb and attractive at any age. I actually dislike the phrase, ‘You look good for 40, otherwise you look good for 30, you look good for 50.’ How about you simply ‘you look good?’
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Somebody who thinks she appears to be like good then and now could be Affleck. “He’s like, ‘I such as you when you don’t have anything on. No hair on, no make-up on, simply you in your personal pores and skin,” she says.
“He actually appreciates that. And that makes me really feel actually assured and delightful. Somebody can see the essence of who you’re and simply the pores and skin that you simply’re in and that I care for that and that he appreciates that. That makes me really feel actually lovely too.”
Between her new husband and her newest magnificence enterprise, it is no shock the 53-year-old is leaning into this birthday: “I’m the age I’m, however I really feel superb and happier than ever. I really feel like I am simply at my halftime proper now and simply getting began.”
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