CHICAGO (TOC) — Mayor Lori Lightfoot is asking out a conservative tremendous PAC over a brand new advert that features her picture to assault Governor Pritzker.
She claims the advert makes use of “racist tropes” and altered her pores and skin to look darker.
The 30-second spot was paid for by a pro-Darren Bailey political motion committee and opens with a clip of Lightfoot from a Metropolis Membership speech in April that she stated darkened her pores and skin.
“I am Black. I am happy with that,” Lightfoot stated. “So why do it is advisable to blacken what I seem like to ship this advert out to suburban communities?”
The advert was created by the Folks Who Play By The Guidelines PAC headed by conservative radio host Dan Proft. He denies altering the colour of Lightfoot’s pores and skin or darkening every other picture within the TV spot.
“It is insane, it is pathetic,” Proft stated. “It is someone who’s attempting to do the previous race hustle that we all know very nicely in Chicago.”
Proft stated he merely took the Metropolis Membership speech off the web and used her “summer season of pleasure” line within the advert.
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The advert additionally makes use of varied information photographs of crime in Chicago, warning people who Chicago violence is coming to the suburbs.
“It reveals Black males – I do not know the place from, I do not know if they’re even from Chicago – who’re violent and looting,” Lightfoot stated. “It is the last word canine whistle being propagated in assist of Darren Bailey.”
Political science consultants say American politics has a protracted historical past of utilizing racial nervousness to attraction to sure voters.
“Traditionally, these adverts do work,” stated Jamie Dominguez, a political science professor at Northwestern College. “They do have a method of impacting and getting the bottom to really reply to that. That is nothing new. We’ll see this significantly as we transfer nearer to November.”
Whereas the advert was created by a pro-Darren Bailey PAC, a spokesman for the Republican candidate for governor stated the marketing campaign has no communication or management over the PAC.
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