Bling Empire’s Kane Lim on Becoming the Face of Fenty Beauty— and His Friendship with Rihanna!

Bling Empire’s Kane Lim on Becoming the Face of Fenty Beauty— and His Friendship with Rihanna!

Fenty Magnificence’s obtained some new bling!

On Monday, Rihanna’s billion-dollar model introduced Bling Empire’s Kane Lim as the most recent Fenty Face. The Netflix star, 31, will function the primary Southeast Asian ambassador for the model and can seem in a brand new marketing campaign that may debut in Sephora’s Singapore’s flagship retailer this month.

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“This has been very humbling,” Lim tells PEOPLE of his new partnership. “I’ve developed this newfound confidence due to this chance.”

Whereas Lim is understood for his glamorous persona on digicam, the actual property developer and philanthropist hasn’t at all times been so positive of himself. “I do not know if individuals know this, however I undergo from plenty of insecurities. So, this partnership means rather a lot for me when it comes to self-confidence. Folks take a look at my Instagram and assume in a different way however that is as a result of you’ll be able to curate and edit these posts, however with a marketing campaign… it is completely different. It is extra actual. It was nerve-wracking… After I did the shoot, I used to be like, ‘Oh wow.’ This was the primary image the place I really did not want photoshop, which is unimaginable.”

He provides: “That is precisely why I am doing this. I wish to present that everybody suffers from insecurities, and we’re right here to face these points head on.”

Talking to how the partnership took place, Lim says he and Rihanna, 34, have been direct messaging one another on Instagram for years.

RELATED: You Can Now Store Rihanna’s Total Fenty Magnificence Assortment at Ulta

“When season certainly one of Bling dropped, She was like, ‘So, when is season two popping out?’ From there, we would DM emojis and enjoyable stuff. She’s the sweetest individual and when this took place I mentioned, ‘You helped me rather a lot.’ This simply means a lot to me.”

Moreover, Lim says his function as model ambassador is essential in uplifting and celebrating each the Black and Asian communities.

Kane Lim Fenty Magnificence marketing campaign

“Conversations about me working with Fenty first took place throughout the peak of each the Black Lives Matter and Cease Asian Hate actions. [Rihanna] is likely one of the few big icons that actually marched with us and that meant rather a lot to us. I advised her, ‘That is larger than the model, that is larger than Fenty. That is larger than me, that is larger than you. It is elevating each communities. The extra individuals see us collectively, the extra it breaks stigmas.'”

Lim can be trying to change the stigma round males and pores and skin well being.

“I believe plenty of occasions Asian males do not feel snug discussing skincare and wonder and for me to have the ability to say, ‘Hey, I am utilizing basis’ and sporting it proudly may be very highly effective. It is breaking boundaries.”

Along with the cultural affect, Lim says the collaboration feels natural as a result of he is endorsing a model he really loves.

In marketing campaign photographs, Lim wears the Fenty Magnificence Eaze Drop Tint, Liquid Killawat Fluid Freestyle Highlighter in Hu$tla Child 2.0, Forehead MVP Sculpting Wax Pencil & Styler in addition to the Gloss Bomb Common Lip Luminizer. He additionally prepped his pores and skin with the model’s Whole Cleans’r and Hydra Vizor Invisible Moisturizer.

“Eaze Drop is my absolute favourite to make use of for a five-minute face. It taught me I can simply use my palms and it simply feels so pure, however gives good protection,” Lim tells PEOPLE, including that he really does his personal glam for Bling Empire.

Lim says his household additionally approves.

Kane Lim Fenty Magnificence marketing campaign

“My mother and father have been visiting me just lately, and my dad was like, ‘The place’s the Fenty? The place’s your Cookies N Clear [Mask],” Lim says in reference to Fenty’s whipped detox masks that’s made with salicylic acid and charcoal.

RELATED: Bling Empire’s Kane Lim Lists L.A. Residence for $1.9 Million with a Fellow Netflix Star — See Inside!

Outdoors of his work with Fenty, Lim has rather a lot on the horizon.

When requested to explain season two of Bling Empire, Lim shares it is stuffed with “drama” and naturally excessive style.

“The brand new forged member Mimi has the most effective closet. She’s bringing the bling this season… I believe her first social gathering value like one million {dollars} or extra. It is excessive,” Lim says.

Retaining with the glitzy theme, Lim is launching his personal model, BLING, which stands for “As a result of Life Is By no means Assured.”

“It is going to be clothes, it’ll be a bit little bit of accessorizes, but it surely additionally symbolizes my life journey.”

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