Beauty guru Dianne Vavra opens her own shop

Beauty guru Dianne Vavra opens her own shop

Spend a couple of many years on the helm of Dior Magnificence public relations, a globe-trotting gig that entailed wrangling spokes-royalty Sharon Stone and Charlize Theron, and also you develop a discerning eye for miracle crèmes and luxe lipsticks. No marvel Dianne Vavra knew precisely what she wished to inventory in her new Huntington, LI, boutique.

Opened in March, Vavra New York is already attracting a various, dialed-in buyer base due to its magnificence assortment — a curated mixture of cult fragrances, clear skin-care merchandise and a smattering of make-up. 

“I’m getting men and women who actually love discovering new manufacturers,” says Vavra, a local New Yorker who spent her formative teen years on the Higher East Aspect. “I had a man are available at this time and buy three Ilona Magnificence Budapest Cocktail masks and Kari Gran sunscreen for a visit he’s taking to Portugal.”

Vavra New York is stocked with magnificence potions and classic baubles.

Different greatest sellers? “Flora Mirabilis face oil is the No. 1 hostess present, by far,” Vavra notes. “The packaging is beautiful.” She’s needed to reorder Winnøw Clear By Design, a CBD-fueled face cream, twice, and has a waitlist for Soma Ayurvedic Jasmine Physique Oil and Ashlie Johnson Darkish Rose Physique Scrub on backorder. One breakout hit Vavra wasn’t anticipating is Aleph, a New Zealand-based make-up model for which she’s the only real US retailer. 

“I wasn’t positive how it might do, on condition that it’s probably not identified right here,” she says. “However each single one that enters the store purchases a minimum of one piece. It’s straightforward to use, multipurpose, sustainable, vegan and gluten-free.” 

The store presents an array of cult favorites, together with Biography face oils and Aleph make-up.Nicole Larson Images

The boutique has additionally grow to be the go-to spot for classic equipment, from a killer bejeweled cuff to a gently liked Chanel bag. And that “treasure chest” full of $10 trinkets? It’s blowing up on TikTok.

Although Vavra continues to do p.r. for a handful of manufacturers beneath the banner of Highlight Magnificence, and sells her personal Le Trench coats at Vavra New York, she’s totally loving her new life as a shopkeeper.

“It’s an honor to be thought-about a useful resource in any case my years within the trade, seeing and attempting every part,” she says. “I solely carry manufacturers I do know inside out and personally love, and it’s so enjoyable to see individuals’s eyes gentle up.”

About Muji Sakawari

Check Also

NYPD removes 2,000 bees from New York City restaurant

NYPD removes 2,000 bees from New York City restaurant

A restaurant in New York Metropolis was abuzz over the weekend – and never simply due to its human friends. The New York Police Division’s bee unit (NYPD beekeepers) had [...]